Vision: The MagnaView Way

MagnaView aims at getting most out of the time and money you spend on BI, in the shortest term possible. We offer the products and additional services to achieve this. We refer to this as The MagnaView Way.

A picture is worth a thousand words
The one dollar test tells you to hold a dollar bill at shoulder height, to let it go, and start talking. When the dollar hits the ground, you should have convinced the person (manager, customer, employee) you have been talking to. An elevator pitch gives you slightly more time to talk…
Visualized information appeals to the human visual system, which processes massive amounts of information very fast, easily picking out relevant aspects, both details and aggregates.
MagnaView’s applications create a connection between the environment as the user perceives it and the visual presentation of data by making use of any type of visual material. For individuals, photos are used; icons can easily be included to refer to concepts; logo’s for companies, etc.



Impact - treemapped bar chart



The need for in-memory analysis of large datasets
Traditional BI applications work with small datasets. Mostly, these datasets consist of aggregated data, that is, averages and sums are computed. From for instance data about treatments of patients, an average hospital stay duration is calculated off-line, and this is presented to the user. For access to the underlying treatments, the user has to go back to his database or his (hospital) information system.
MagnaView strongly advocated in-memory analysis of large, cleansed dataset that are as ‘raw’ as possible. In-memory analysis for MagnaView not just means fast loading datasets of 1.000.000 records and more, but also, fast in-memory, complex, computations. This has a number of advantages.
Firstly, in-memory computation allows access to a combination of overview and detail. Insight in, for instance, variation, is only possible if the underlying data is available.
Secondly, when computations are carried out in-memory, instead of off-line, changes in these computations can be applied on the spot. This dramatically speeds up analysis.
Thirdly, when ‘raw’ data is used, the analysis is less sensitive to noise in the data. Erroneous data can be filtered on the spot; real exception can be taken out of the analysis with a small number of mouse-clicks.
Fourthly, the availability of ‘raw’ data ensures that actions can be taken on the level of individual sales, products, pupils, treatments, etc. In case of for instance mere presentation of total sales per month, it is not possible to set up a link to one sales in the sales information system.



Data warehouse - no feedback        interconnected data - allow user feedback



Find out more about the technique behind MagnaView here.


Impact first
BI-solutions are a means, not an end. BI should result in impact on the business, and therefore BI should start with business issues – not with data – and should not end with mere reports but should support users in taking action. A monthly sales report is not enough: a sales manager should be able to initiate actions to increase future sales
MagnaView’s Chief Scientific Officer, Prof. Jack van Wijk, has coined one of the most influential terms in data visualization: Value of Visualization (VoV). VoV shows what the dependencies are between costs on one hand, and returns on the other hand. Costs are not just budgets spent on tools and services, but more importantly the time users spent while getting acquainted with applications and while using them. At MagnaView, VoV is taken very literal, and we constantly improve our tools to make sure both use and administration are as fast as possible. Moreover, MagnaView’s software is affordable, and easy to install and administer.


Maganview - more impact for less investment


Agile BI: less is better
Our tools support an agile approach to Business Intelligence. Instead of lengthy studies of your business, gathering all data from all your information systems in a data warehouse, defining universes which comprise all objects, and setting up libraries of reports, the MagnaView Way holds that ‘less is better’.
- Start with the most urgent business needs, or, with the business issues that profit most from improved use of data. Make an inventory of the most important internal pain facts, and if necessary of the most important external context facts.
- Start with extraction of data into a data vault instead of a data warehouse. Do not gather all data, but the most valuable data from your information systems. The data vault is scalable to accommodate future data.
- Transform the valuable data to fit with the anchor concepts in the perceived environment of the user. Universes are what they are: beyond human imagination.
- Work closely with your users to see where the process of actual use of the tools can be improved, and, where analyses and reports have real impact. See what actions provide real support for actions that result in real impact.
- From the results of your data analysis, define actions, and check whether these are indeed carried out. Define a small and lean set of indicators that show whether the actions indeed have the intended effect.



data universe - no overview        keep perspective using structured data



Sooner is better
Due to the bombastic size of many BI and data warehouse implementations, it takes months if not years before any concrete results are obtained. Often, results are disappointing, users are not satisfied, and no visible change in business processes arises. The sooner first results can applied in practice, the better the quality of the rest of the implementation.

traditional BI

The MagnaView way



Agile project management
BI-projects do not have a fixed form: this strongly depends on the type of organization. For instance, fulfilling government requirements w.r.t. money laundry in a bank is a tedious process where project management is an extensive and precise task. Improving the processes in a hospital requires projects where acceptation should be at the forefront. At MagnaView, we have various options for project management options available, which we will apply to fit your needs.
MagnaView’s staff consists of experts in any necessary field such as databases, data analysis, process analysis, visualization, human computer interaction, and project management. Our staff will supplement your expertise and available resources.
Moreover, we strongly believe in close cooperation with your staff, and will give advice as to the most cost-effective balance between involvement of MagnaView personnel and involvement of your staff.  Our eventual goal is to ensure that you can independently and successfully use MagnaView.


Agile project management